How to Become Highly Paid For Your Killer Closing Presentations

How you deliver your buying offer can make or break the sale. High-earning sellers inspire respect, confidence, credibility, and ignite a desire-to-acquire-from-the-buyer, but many salespeople lack consistency in their closing presentations and, as a result, often leave good money on the table, or even worse, fail to close the deal.

On the other hand, highly-paid sales professionals know how to close the deal before they make a presentation. They hold firmly to the belief that: There are no free presentations. Like good trial lawyers, they already know the answer before the question is asked. If there is any doubt about the outcome from a presentation, then that doubt will be clarified by the seller before the presentation is made. The secret to a smooth closing is: Both parties must honor an up-front agreement that was negotiated prior to the closing presentation.

Here are four sales-killing mistakes that will sabotage even your best closing presentations:

· Failure to make an up-front agreement with the prospect on what will be discussed and decided upon during the meeting.

· Failure to uncover Core Pain that motivates the prospect toward immediate pain relief.

· Failure to get a Budget (time and money) commitment, prior to the presentation.

· Failure to uncover hidden agendas before the buying offer is made.

To avoid these sales killers, structure your presentation into 3 main parts:

1. Opening; review of the facts and assumptions;

2. Solution; features, benefits and price of your product or service;

3. Closing; a call-to-action.

In the Opening, be sure to have complete agreement from the prospect on such key issues as; Pain, Money, and making a Decision, before proceeding. Lack of clarity and agreement at this stage will be fatal to closing the deal-and you will end up giving a FREE PRESENTATION. (Remember the rule: There are NO free presentations!)

Your Solution should demonstrate how your clients’ pain problems are cured by the features and benefits of your product. Always start with the biggest pain problem and work your way down the list. Often, you don’t have to complete a presentation because the biggest pain relief benefit is enough to close the sale. Be brief, simple and direct. Don’t raise new issues. Maintain good eye contact and watch the body language of your buyer. Allow the buyer to interrupt you, but don’t interrupt the buyer. Remember you need to be answering one key question from the buyer: What’s in it for me?

The Closing is the fulfillment of your buyer’s hopes and dreams through your products and services. People buy emotionally and justify intellectually. Your logical pain relief solution will motivate an easy buying decision. Gone are the days of high pressure gimmick closes.

Nevertheless, if you sense that your prospect is not motivated to buy; try the Thermometer Close. Ask: “On a scale of 0 to 10 (10 being ready to buy now) where do you fall?” If the answer is 5 or less, pack up and leave-you’ve blown it, learn from your mistakes. If the answer is between a 6 and 9, ask: “What needs to happen to get you to a 10?” Satisfy the concerns being raised, and then when the prospect is at 9 or 10, ask: “What do you want to do now?”At this point the buyer will close the deal for you, because with that question, you have transformed yourself, in your buyer’s eyes, into a trusted advisor who helped solve a painful problem. People like to buy from trusted professionals; not sold to by pesky product pushers.

Become a trusted advisor in the eyes of your prospects, and you will never give a free closing presentation again.