When Making a Business Presentation – Create a Happy Ending With the 3Hs

What is the outcome and takeaway message?

We are now ready to be more precise in describing what you want the audience to think, feel and do both during and at the end of your presentation. An effective happy ending is written down. It should be about 20-25 words and cover 3 main areas. The “3Hs” – head, heart and hands. In other words, what do you want your audience to think, feel and do by the time your presentation finishes?

This process works for any audience. Your “happy ending” can be written with this thinking process:

Think with your head”

What do you want your audience to think during and at the end of your presentation?

Feel with your heart”

What do you want your audience to feel during and at the end of your presentation?

Do with your hands”

What do you want your audience to do during and at the end of your presentation?

Samples

Let’s take a sales situation. You are presenting to a client. Your intention is to influence and your purpose is to gain an agreement-in-principle for your proposal.

“Think with your head”

I want my client to think we are competent, capable and ideally suited to help them.

I want my client to think we understand their business situation and we are committed to help them improve it.

I want my client to think we are easy to work with and have the resources to provide excellent service.

“Feel with your heart”

I want my client to feel confident in our capabilities.

I want my client to feel certain that the outcomes of the proposal will be delivered.

I want my client to feel comfortable in our communication styles.

I want my client to feel we are the best choice.

“Do with your hands”

I want my client to express confirmation that the project objectives are in line with their expectations.

I want my client to understand the proposal options and indicate a preference.

I want my client to select a start date for the project.

I want my client to map out the next steps we take following the meeting.

Now edit this into a sentence that defines your happy ending for your presentation. For example, in the above example:

At the end of my presentation, my client will…

…think we are competent, capable and ideally suited to help them, feel comfortable in our communication styles, and select a project start date (23 words).

Use the happy ending approach to write your 25 words for all your presentations. It will clarify your thinking and help you focus on what you wish the audience to think, feel and do at the conclusion of your talk.