The Difference Between a Persuasive and an Informative Presentation

There are a number of reasons as to why experts host presentations. The main type of presentations held can normally fall into two different categories, persuasive and informative.

What Is The Purpose of a Persuasive Presentation?

Presentations can be held in order to promote a particular service or product, presentations such as these would fall into the persuasive category. The reason for this is that the presentation would be hosted to explain the benefits of the product, message or service. Within the presentation, it would be up to the host to highlight then benefits while still ensuring that rich content that the audience wants to hear is being delivered.

The success of such a presentation can be measured by how many people make a purchase, employs a service or join a cause. Similarly, if the presentation is for a proposal, then the success can be determined as to whether or not you received the approval you need.

What Is The Purpose of an Informative Presentation?

Informative presentations tend to deal with training or education. There can be elements of a persuasive presentation intertwined. For example, a teacher may need to persuade his students that the subject is worth learning about. But the main objective of such a presentation is for people to absorb and retain information.

Research can be another important aspect of an informative presentation. A business may have carried out market research in relation to their business, and a presentation could be held to deliver such information to members of staff. As a result of the presentation, a decision would then need to be made in light of the information. A successful presentation of this type can be measured by the outcome of the decision, and how it was implemented using the information to hand.

The success of such presentations can be difficult to monitor unless there is a test or exercise that follows the presentation. In this regard, if the test results are high, then you can assume that your informative presentation was a success.

Although both presentations are different in what they have to offer, they do share similar characteristics. For example, both should have a clear goal as to what they want to inform their audience about. With this in mind, it is important that the presentation is tailored around your audience and they are able to fully understand your content. If you happen to host a presentation that falls into either category, you should ensure that you encourage the audience to participate by adding a question and answer session, or something similar.

Both types of presentation are also likely to involve a problem and solution section. Within a persuasive presentation, it is likely that the host will present a problem, then tailor their solution with a product or service. The problem and solution section may not seem so apparent within an informative presentation, but there could be a section that focuses on overcoming problems. For example, a business may highlight the problem of poor customer service.

Outlining the benefits of any product or service you are selling is paramount for persuasive presentations. Customers like to have a clear outline of how your product or service can solve their problem and what they can gain from their purchase. Outlining benefits is not at the forefront of an informative presentation, but the content itself may be beneficial to your audience, so in this regard, you would also look to sell the benefits of the very information you are relaying to your audience.

Emotions play a large part of persuasive presentations. In fact, studies have shown that very few people are able to make a purchase without feeling good about it. So when it comes to delivering a persuasive presentation, your ability to ignite human interaction and emotion should be one of your main focuses. Evidently informative presentations can also have emotion involved, but this can differ depending on the presentation.

Trust is the drive behind both types of presentation. If your audience doesn’t have faith in you, then they won’t have faith in your product. As you can imagine, a lack of faith can lead to a lack of sales. In order for the audience to commit to your product, then they must be able to trust the presenters, and feel comfortable that other audience members feel the same. Testimonials, reviews and previous successes are a large driving force behind a person’s trust.

Many presentations will be tailored to a specific audience, so you may find that different presentations may include different factors from both informative and persuasive presentations. Both types of presentation should include a call-to-action towards the end. This could be to buy a product, contribute or for the audience to put what they have learned into practice.

Give Professional and Powerful Presentations!

The most powerful impact you can have on others is to be a GREAT speaker. Powerful communicators like Barack Obama and Anthony Robbins have had a significant impact on people with their message.

You may not have to inspire the masses, but most of us are put into positions where we must present information – or at least a toast – and desire to live through it.

Communication is 55% body language, 38% tone and 7% words – meaning that your message is more than just the words you use. The best presenters connect with their audience by talking conversationally, and they appear easy and casual instead of taking a lecturer role.

Great Speakers Close More Sales!

Being a great speaker is the best sales tool ever!

Lots of sales opportunities come through speaking and there is an endless demand for good speakers. There are breakfast networking events, luncheon meetings, associations – the list goes on and on.

The key is to give listeners valuable information that is helpful – preferably information the average person is not aware of, thus elevating you to position of expert. Instead of selling one-to-one with your message, you can start selling one-to-many based on the size of your audience which could be upwards of a hundred! When your presentation is over, instead of gasping for air you’ll be happily surprised at how many people approach you wanting to do business or who know of someone who would be an excellent prospect for you.

On average when I speak, I will gain one client out of every ten people in the audience – not bad!

Easy Steps to Give a Powerful and Interesting Presentation

Step 1

Develop a 20 minute presentation that is packed FULL of valuable information and leaves time for questions. Give more information than needed to ensure your audience is not in need of IV stimulation to wake them up when you’ve finished! Valuable, interesting information is crucial! Time and record your presentation – practice just like you would if you were learning a new sport.

Step 2

Begin your presentation with a question that your audience can relate to and ask for a show of hands.

Example

“How many people feel like I do, and have gotten to get up in front of an audience to speak and wished the floor would open up and swallow them live?”

Raise your hand and they will follow your lead if they can relate. By asking a question when you open and then going further step by raising your hand, you are involving your audience immediately on multiple levels. Now instead of their focus being 100% on you, they are thinking of their response and looking around at the others in the room.

Step 3

Respond immediately by acknowledging your audience with a simple “Thank you.”

Don’t let go of the momentum, keep the audience involved by asking another question in the same manner. This process immediately changes the dynamics and the audience shifts from sitting back watching and listening to being involved in answering your questions and responding.

TIP: Ask no more than two questions. If you can add some humour into your questions, that works like a charm to raise the energy of the room.

Example

“How many people feel like I do when faced with the option of:

a) Speaking in front of an audience or b) Shovelling snow from the street every morning at 5 AM, in your bathrobe, open toe shoes for the entire six months of winter?

Shovelling looks like a pretty good option, doesn’t it?”

Raise your hand and again the audience will follow your lead if they can relate.

“Excellent thank you!”

Acknowledge your audience with positive re-enforcement.

“Our talk today is tips and strategies to give a powerful presentation people enjoy and you can survive!”

TIP: People love stories and interesting facts. If you can tell a compelling story that relates to your presentation or provide interesting facts and tips, your presentation will be a hit!

Step 4

Be animated. A lot of presentations are dull and boring. You really want to stand out from the crowd by making sure you show enthusiasm and energy. Use a voice recorder to tape your presentation and make sure your voice changes both pace and tone when hitting peak points. You don’t want to become so familiar with your message that you sound monotone. If you’re bored with your presentation your audience will become bored too.

Step 5

Use some showmanship – if you can use a flip chart or something else that helps gain attention it’s a great way to keep people’s attention and you’ll be on your way to a winning presentation!

Some Unique Ways To Present Casual Baby Shower Gifts

So there’s a new addition coming near soon! Even if you are not related to the happy expecting couple, you may still be invited to the baby shower and asked to bring a nice baby shower gift for the little one. Giving a baby shower gift is a great way to express love and care for the baby. Choosing from a line of so many cute baby items is an exciting and fun task. Even if it’s a bit tricky to decide which one to buy, but still everyone gets to smile as they look at adorable tiny pieces for a precious little one.

What makes shopping for baby gifts more fun and easy these days is the Internet. Now that there are thousands of suppliers which have incorporated online shops into their business, people can easily find and purchase the things they need without going anywhere out of comfort. Online shops usually have different lists of products and services on their web pages. People can easily browse online catalogs along with the prices and promos, if they have. Another benefit of shopping online is that anyone can shop anytime of the day. It’s a 24/7 shopping experience for savvy shoppers who prefer buying online than buying at a local store or mall.

When it comes to baby shower gifts, there are so many online shops that offer a wide variety of wonderful baby items to choose from. With the endless options of baby gift ideas, it can be a challenge to choose one. It is always a great idea to go for baby gifts that are useful and practical. Casual baby gifts such as clothing, blankets, bibs, diapers, baby bottles, and toys can turn out to be the most unique at the shower with just a bit effort and creativity.

There are several unique ways to present casual baby shower gifts. For someone who wants to offer an extraordinary present out of casual baby items, there’s no need to worry about because it is not something that is impossible to do. In fact, there are easy ways to make common gifts unique at the end of the day.

One unique way to present casual baby clothing is to have the clothes embroidered with the name or initials of the child. Embroidering names or initials doesn’t only limit to clothing because baby blankets, bur cloths, and even bedding can have an embroidered name or initials of the little one.

Engraved baby gifts also make unique presents. Pewter baby gift items are often the most popular to engrave. Baby jewelry are also among the best choices under engraved baby gifts. Casual baby clothing items and accessories can be packaged in a unique way. Through the idea of baby gift baskets, useful and practical goods for babies can be presented with creativity and style. A baby gift basket can contain various cute infant items that may include toys baby bath products, wipes, baby food, feeding supplies, brush set, booties and socks, and other more.